The Modern Nonprofit campaign was developed to promote Microsoft’s Product Donations program. The main objective behind this campaign was to communicate how nonprofits could innovate from both the office and the field with product donations. Through a rapid iteration process including receiving creative feedback from nonprofit employees, we designed a series of creative assets to use across display advertising, social media and field materials. This campaign successfully generated a significant increase in traffic to our nonprofit donations page while also promoting a new brand identity for our product donation portfolio.
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